Have you ever agonized over creating the perfect Instagram caption just to have it fall flat the second you post? Trust me – this used to be me, and it freakin’ sucked. But once I figured out how to write Instagram captions that engaged and inspired my audience, the entire process became so much more enjoyable. I actually like writing Instagram captions now – how crazy is that?!
If you’re struggling to get traction on your Instagram posts or simply unable to come up with fresh caption ideas, then you might be forgetting some crucial elements that every caption should include.
This blog post will teach you how to write Instagram captions that engage your audience and keep them coming back for more. Let’s get into it!
How To Write Instagram Captions
1. Craft an intriguing headline.
Every writer knows how crucial the headline is, and this is no different on Instagram. If someone doesn’t think your caption is going to benefit them, they’re going to keep scrolling. So in order to draw people in and click the “See More” button, you need to make the first 125 characters stop people dead in their tracks.
Here are a few pointers to craft an eye-catching introduction:
- Start with an intriguing or semi-outrageous statement. Remember – you’re trying to make people stop scrolling and pay attention to your content. This statement might introduce a crazy story that happened to you or illuminate a controversial piece of advice that you have. A few examples are
“WAKE UP CALL: If you’re constantly dreading Mondays, you’re doing something wrong.” or “I used to think manifesting and visualizing your dream life was a load of crap.”
- Another headline idea is to answer a frequently-asked question or solve a common problem of your audience. If your introduction promises a solution to someone’s problem, they’re bound to read the full caption. Here are a few examples:
“Trying to secure your next freelance client? ➡️ Here are 5 key pointers to focus on when creating your proposal.” or “So you want to become a freelancer but don’t know where to start? You’re not the only one!”
- Use all caps. Some people might shy away from this, but I highly encourage you try it out. When I started using all capital letters in my opening statement, my likes and comments skyrocketed. Think about it. It makes sense why people might stop scrolling to read something if it’s practically screaming at them on their screen!
2. Provide information, inspiration, or entertainment.
Every caption should have a purpose. Whether you’re providing helpful tips, motivating your audience, or sharing an awesome story, each caption should provide readers with something specific and valuable.
A crucial step that goes hand in hand with this point is understanding your audience. You need to know exactly what their challenges, goals, and interests are in order to craft captions that they actually want to read. The internet is full of meaningless content that wastes people’s time, so if you provide highly targeted and valuable posts, people will notice and reward you for it.
After you analyze your Instagram insights, conduct demographic research, and have conversations with your audience on your Story and in the DMs, you should create a list of common challenges, interests, and goals of your followers.
Once you have that, you can create captions that speak to your audience – making them feel as if you’re writing directly to them.
Pro Tip: Break up your caption into bite-sized chunks. If you have one huge block of text, break it into chunks of 1-2 sentences each to make it easier to skim.
3. Include a call-to-action (CTA).
So you’ve crafted a bomb introduction and a valuable caption that your audience loved. Now what? What should your audience do next?
That’s where your call-to-action comes in. Here are some CTA examples:
- Leave a comment related to the caption (ie. if the caption was about a crazy travel experience, tell your audience to comment below their craziest travel experience).
- Click the link in your bio.
- Tag someone who ______.
- Bookmark for later.
- Send this post to someone who would find it helpful.
- Share this post on their Story.
CTAs are often placed at the end of captions, but you can include them anywhere that fits. The important thing is to make sure it’s clear and direct, and that it relates to your caption.
If you liked this post, then you’ll LOVE this one about how to skyrocket your Instagram engagement with just a few simple steps: