The 2024 Travelgram
Creator Workshop
Learn what it takes to become a successful Travel Instagram Creator in this 10+ hour training.
This workshop teaches beginner and aspiring travel creators how to build a long-lasting, profitable business on Instagram in 2024 – compiling six years of trial and error into 10+ hours of value-packed lessons, trainings, Q&As, and exclusive interviews with some of the top Instagram creators in the travel space.
FEATURING
Does this sound like you?
✔️ you want to build a powerful travel Instagram but have no idea where to start
✔️ you already have a travel Instagram
but are struggling to grow.
✔️ you’re inspired to create travel content but have little to no experience.
✔️ you think it’s too late to start on IG in 2024.
✔️ you’re afraid people will judge you.
✔️ you want to monetize your Instagram but don’t know how to find/ pitch to brands.
If any of those points made you think, “Yep, I feel that,” this workshop is for you.
What’s Included?
10+ hours of live training and education
✍️
Exclusive interviews with the top Instagram Creators in the travel space
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Exclusive Q&A Session with Crosby (@crosbygracetravels)
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Instant access to a private Slack channel to network with other creators
👩💻
Lifetime access to the full event recording – anytime, anywhere.
🎥
Discounts on future courses and offerings
🤝
Topics Covered:
✔️ Creating the foundation of your Instagram-based business
✔️ Overcoming imposter syndrome
✔️ Identifying your niche (spoiler alert: “travel” is not a niche)
✔️ Building a strong online community & generating trust with your audience
✔️ Understanding the Instagram algorithm
✔️ Creating stand-out content that attracts your target audience (+ live tutorials)
✔️ Bonus Case Study: How I gained 150,000 followers in 2 weeks
✔️ Laying the groundwork for monetization from day one
✔️ Breaking down 8+ possible streams of income for Instagram Creators
✔️ Creating your media kit and case studies (+ real case studies)
✔️ Setting your rates
✔️ Finding companies and brands to partner with
✔️ Successfully pitching to brands
✔️ Identifying red flags in contracts
✔️ Posting sponsored content on Instagram
THAT’S NOT ALL!
+ Breaking down my own media kit that has landed me all my brand deals
+ Comprehensive PDF guide of camera gear I recommend
+ Showing you screenshots of my own pitches that I’ve sent to brands
+ Downloadable ‘Brand Partnership Tracking’ spreadsheet to use when pitching
+ A free rates calculator for Reels, posts, Stories, usage rights, licensing, etc.
Hear what previous attendees have to say!
“I highly recommend Crosby's Travelgram Creator Workshop for anyone beginning their content creator journey and looking to learn different ways to grow and monetize their account, streamline and organize their business and hear about a variety of useful tools that can help you along the way!
Even at the intermediate stage of my journey, I still found a lot of value in this course and appreciated Crosby's authenticity, enthusiasm, super down to earth nature and willingness to not gate-keep and provide as much information as possible, especially taking the time to answer all of our questions.
This really went into a lot of depth and in order of the things you will need to know to kickstart your business and all for an extremely reasonable price!”
– Kate Boardman, @wildkat.wanders
Learn what it takes to become a successful Travel Instagram Creator in this 10+ hour training.
Travelgram Creator Workshop
Listed below are the individual topics and lessons covered in the Travelgram Creator Workshop.
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Welcome to the Travelgram Creator Workshop!
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My Story: How I Got Started
How I turned my passion project into my full-time job – from 1500 followers in 2020 to 300,000+ followers in 2023.
How I turned my passion project into my full-time job – from 1500 followers in 2020 to 300,000+ followers in 2023.
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Instagram Overview + Formula for Success
After a quick overview of the Instagram platform, we dive into some of the essential traits to embody in order to succeed as an Instagram content creator.
After a quick overview of the Instagram platform, we dive into some of the essential traits to embody in order to succeed as an Instagram content creator.
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Mindset Mastery
Your mindset will make or break your content creation journey. This section will help you identify your “Why” that will guide everything you do in this new venture.
Your mindset will make or break your content creation journey. This section will help you identify your “Why” that will guide everything you do in this new venture.
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Identifying Your Niche
In this section, we dive into the essential traits that you need to be successful as an Instagram creator in 2024 + a detailed step-by-step guide on identifying your niche on Insagram.
In this section, we dive into the essential traits that you need to be successful as an Instagram creator in 2024 + a detailed step-by-step guide on identifying your niche on Insagram.
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Building Your Instagram Profile
Breaking down the key components of your Instagram profile – your handle, bio, profile picture, search-worthy keywords, link in bio – and how to optimize them for growth.
Breaking down the key components of your Instagram profile – your handle, bio, profile picture, search-worthy keywords, link in bio – and how to optimize them for growth.
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Breaking Down The Algorithm
Understanding the Instagram algorithm is KEY to reaching your target audience, growing your account, and increasing your engagement. This section dives into the ins and outs of the algorithm and how to use it to your advantage.
Understanding the Instagram algorithm is KEY to reaching your target audience, growing your account, and increasing your engagement. This section dives into the ins and outs of the algorithm and how to use it to your advantage.
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Building Your Community & Generating Trust
These are the top strategies for growing an engage following on Instagram and developing trust and credibility with your audience, which is crucial if you want to make money on Instagram.
These are the top strategies for growing an engage following on Instagram and developing trust and credibility with your audience, which is crucial if you want to make money on Instagram.
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Interview with Mahna Ghafori
Mahna (@mahnaghafori) is an incredibly talented and vibrant human being who was able to quit her corporate job and become a full-time content creator. In this interview, we discuss how to overcome imposter syndrome and show up as your most authentic self on Instagram.
Mahna (@mahnaghafori) is an incredibly talented and vibrant human being who was able to quit her corporate job and become a full-time content creator. In this interview, we discuss how to overcome imposter syndrome and show up as your most authentic self on Instagram.
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Content Creation 101
Diving into all the camera gear I recommend for travel creators, creating content as a solo traveler, and the many digital tools and softwares you need to be successful.
Diving into all the camera gear I recommend for travel creators, creating content as a solo traveler, and the many digital tools and softwares you need to be successful.
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Interview with Karlie Place & Colin Ringas
These are two of the most skilled and experienced creators in the travel space, and in this interview, we break down the systems, strategies, and advice for creating high-quality content that stands out online.
These are two of the most skilled and experienced creators in the travel space, and in this interview, we break down the systems, strategies, and advice for creating high-quality content that stands out online.
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Creating Standout Instagram Content
Standing out on Instagram in 2024 is more challenging than ever, so I dive in super deeply on the strategies and actionable tips on how to create Reels that grow an engaged following and develop trust with your existing community.
Standing out on Instagram in 2024 is more challenging than ever, so I dive in super deeply on the strategies and actionable tips on how to create Reels that grow an engaged following and develop trust with your existing community.
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Case Study: Growing 150K+ followers in 2 weeks
In the fall of 2023, my Instagram account exploded – my following more than doubled in less than two weeks, and I am breaking down HOW this happened and how it affected my account long-term.
In the fall of 2023, my Instagram account exploded – my following more than doubled in less than two weeks, and I am breaking down HOW this happened and how it affected my account long-term.
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Posting Cadence & Consistency
How often you need to post, strategies for posting consistently, maximizing your content creation output in less time, and more!
How often you need to post, strategies for posting consistently, maximizing your content creation output in less time, and more!
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Welcome to day two of the Travelgram Creator Workshop!
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Laying the Groundwork for Monetization
Before you even think about monetizing, there are some key things you need to do ASAP – even if you’re a total beginner!
Before you even think about monetizing, there are some key things you need to do ASAP – even if you’re a total beginner!
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Potential Streams of Income
Breaking down eight of the top ways you can make money on Instagram as a travel creator and success strategies for each.
Breaking down eight of the top ways you can make money on Instagram as a travel creator and success strategies for each.
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Interview with Steven & Giselle (@theloverspassport)
In this interview, I sit down with two icons in the travel creator space to talk about landing brand deals and tourism board partnerships with less than 10,000 followers.
In this interview, I sit down with two icons in the travel creator space to talk about landing brand deals and tourism board partnerships with less than 10,000 followers.
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Working With Brands 101
Breaking down the basics of brand partnerships: big dos and don’ts, finding brands to work with, etc.
Breaking down the basics of brand partnerships: big dos and don’ts, finding brands to work with, etc.
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Setting Your Rates
Sharing the step-by-step process for setting your rates, when to charge more or less, licensing and usage rights, etc.
Sharing the step-by-step process for setting your rates, when to charge more or less, licensing and usage rights, etc.
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Media Kit & Case Studies
Breaking down how to create a powerful media kit and case studies (even if you’ve never worked with brands before!) I show you my exact media kit and case studies that have landed me all my brand partnerships.
Breaking down how to create a powerful media kit and case studies (even if you’ve never worked with brands before!) I show you my exact media kit and case studies that have landed me all my brand partnerships.
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Pitching to Brands
This is a detailed breakdown of how to pitch to brands – finding the right contact, standing out in their inbox, how often to follow up, etc. – and I show you real pitches that I’ve sent to brands myself!
This is a detailed breakdown of how to pitch to brands – finding the right contact, standing out in their inbox, how often to follow up, etc. – and I show you real pitches that I’ve sent to brands myself!
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Comprehensive Q&A Session
This is a one-hour in-depth Q&A session where I answer the live attendees’ burning questions that I’m sure many of you are wondering yourself!
This is a one-hour in-depth Q&A session where I answer the live attendees’ burning questions that I’m sure many of you are wondering yourself!
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MEET YOUR INSTRUCTOR,
Crosby Melendi
After six years of creating travel content on Instagram and transforming it from a creative side hustle into full-time business, I’m finally sharing all of the knowledge, skills, and lessons I’ve learned along the way with you.
Since launching @crosbygracetravels in 2018, I’ve grown my audience to 308,000+ followers, reached 100+ million accounts on Instagram alone, and partnered with many well-known brands including Babbel, HP, Norwegian Cruise Line, EF Gap Year, Harvest Hosts, and Airalo.
I created the Travelgram Creator Workshop to teach you everything I’ve learned over the last 6 years of trial and error… so you can skip the part where you try and figure everything out on your own. That’s what I’m here for.
